Purina Pro Plan Dog Review | Ratings | Recalls

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This is our Purina Pro Plan review.

The Pro Plan products are Purina’s premium line of pet food. These formulas provide targeted nutrition from premium ingredients.


Purina Pro Plan Dog Food is a popular choice for dog owners who want to provide a special diet for their puppies.


A lot of vets we asked recommended this brand. However, some of these formulas may not be suitable for all dogs.


This Purina Pro Plan dog food review will introduce the main features of the Pro Plan product and help you determine which product line is best for your four-legged friend.


Let’s start!

Purina Pro Plan Line Introduction

purina pro plan review

Purina is a leading pet food manufacturer in the United States and has been a leader in the industry for more than a century.

They work with teams of veterinarians and nutritionists to produce science-based canine diets.


Pro Plan dog food is Purina’s premium product line. These formulas use the highest quality ingredients provided by the company to provide advanced nutrition for your dog’s special needs.


How is this different from other Purina products? Well, all Pro Plan formulas contain live probiotics. Although Purina is known for its affordable dog food, the cost of the Pro Plan series is actually higher. But many owners find the signature recipes worth the extra money.


All Purina Pro Plan dog foods must meet the AAFCO canine nutrition conditions.

What Kind Of Dog Food Does Purina Pro Plan Offer?

The Purina Pro Plan product line includes several formulas suitable for puppies with specific needs.

Their product line includes everything from cognitive support for older dogs to simple recipes for sensitive stomachs.


The company recently updated its product brand to help owners more easily choose the best diet for their furry friends.


When choosing a new diet for your dog, remember to always consult your veterinarian.

Cognitive Health

Like humans, your dog’s cognitive health will begin to decline with age. The Purina Pro Plan Cognitive health series has focused on nutrition to support brain health.

When your dog’s blood-brain barrier becomes more permeable, cognitive dysfunction syndrome, or CDS, occurs[1]. Harmful molecules like free radicals can extend and damage brain tissue.

The Cognitive Health formula combats this process with high levels of antioxidants. Antioxidants like vitamin E and C can protect brain tissue from oxidative damage. Therapeutic levels of omega fatty acids like DHA help reduce inflammation.

Our Recommended ProductPurina Pro Plan Cognitive Health Chicken & Rice Formula

Pro Plan Cognitive Health Chicken and Rice Formula is an easy-to-digest formula that contains a proprietary blend of concentrated arginine, DHA, EPA, antioxidants, and B vitamins.

Key Features

  • High protein content from chicken and probiotics for digestibility
  • Antioxidants, arginine, and b-vitamins protect brain tissue
  • DHA and EPA improve brain function and learning ability 

Adult Complete Essentials

Formerly known as Purina Pro Plan Savor Dog Food, Complete Essentials products provide advanced general nutrition suitable for most dogs. Unlike other Pro Plan product lines, these formulations are not specifically tailored to specific needs.


All Complete Essentials dog food uses real meat as the first ingredient to provide a moderately high protein content. This coarsely ground food also has a unique texture, mixing dry food and small crumbs to attract picky eaters.


Digestive support from natural fiber and probiotics can benefit all dogs. These ingredients nourish the beneficial bacteria in the intestines to improve nutrient absorption[2].

Our Recommended Product: Purina Pro Plan Adult Shredded Blend Chicken & Rice Formula

Purina Shredded Blend Chicken and Rice Dry Dog Food uses lean protein sources with moderate fat content to provide complete nutrition.

Key Features

  • Unique mixed texture of dry kibble and moist shreds
  • High levels of omega fatty acids and vitamin A encourage a healthy coat
  • Grain-inclusive formula uses whole grains as sources of digestible carbohydrates

Pro Plan Adult 7+ Bright Mind

Purina Pro Plan Adult 7+ Bright Mind Dog Food has the same benefits as the Cognitive health series. But these recipes include extra support specifically for senior dogs.

The Adult 7+ Bright Mind formula has the same combination of Pro Plan ingredients that support brain health.

High levels of antioxidants and omega3 fatty acids also help protect all tissues from the oxidative stress of aging.


Extra glucosamine provides joint support. Glucosamine helps ease the discomfort of osteoarthritis in s senior dogs by providing the building blocks of cartilage. [3]

Our Recommendation: Purina Pro Plan Bright Mind Adult 7+ Chicken & Rice Formula

The Bright Mind Adult 7+ Chicken & Rice formula is suitable for seniors of all breeds and contains vegetable oils that protect mental alertness.


Key Features

  • High levels of EPA and glucosamine ease joint discomfort
  • Probiotics improve nutrient absorption to maintain body condition in elderly dogs
  • Botanical oils, DHA, and antioxidants protect brain tissue from damage

Toy and Small Breed

Although Purina offers a variety of Pro Plan formulas designed for all types of dogs, some small breeds have unique nutritional needs. Some types of toys cannot chew medium-sized kibbles effectively.

The Purina Pro Plan Small Breed recipe has higher protein and fat content. Other energy sources are essential for the rapid metabolism of small dogs. [4]


Concentrated energy is also important to your puppy’s diet, and can meet a small number of nutritional needs.

The toy breed is often difficult to chew on dog food produced for common dogs. These specific size formulas have smaller kibbles and can be used for small mouths.

Our Recommendation: Purina Pro Plan Shredded Blend Adult Small Breed Formula

Purina Pro Plan Small Breed DogFood provides a higher concentration of energy in a smaller serving and provides complete nutrition for toy dogs.

Key Features

  • High 29% protein content from chicken
  • 17% fat content for increased calories and energy
  • Small kibble size and unique texture suitable for little mouths

Large and Giant Breed

Giant breeds also have personal nutritional needs. Large puppies can benefit from the professional formula of Purina Pro Plan, which has a sufficient protein-to-fat ratio and additional support for compressed joints.


Larger pups have a slower metabolism than their smaller relatives. They need to get enough protein from their diet to maintain maximum muscle mass. But too much fat or calories can cause unnecessary weight gain.

Read our article on How Much Should I Feed My Dog to learn more about calories in dog nutrition.


Weight control is especially important for large dogs with joint problems. A large body puts extra pressure on overworked joints. [5]

Purina Pro Plan Large Dog Food also includes additional glucosamine to help relieve joint discomfort.

Our Recommendation: Purina Pro Plan Adult Giant Breed Formula

Giant Breed formula from the Purina Pro Plan series has an ideal ratio of 26% protein to 12% to maintain lean muscle mass in large dogs.

Key Features

  • Controlled calories for weight management
  • Glucosamine helps reduce joint discomfort
  • Healthy fat content from omega fatty acids

Sensitive Skin & Stomach

Some sensitive dogs may have adverse reactions to the general Pro Plan formula. Most recipes contain common allergens such as chicken, wheat, and soy.


But Purina Pro Plan Sensitive Stomach & Skin dog food eliminates these ingredients and uses a new source of protein. Simple recipes can help reduce the risk of digestive problems or skin conditions.


These recipes include high levels of omega fatty acids to support healthy skin and fur. They also contain live probiotics to support the weaker digestive system and immune system.

Our Recommendation: Purina Pro Plan Sensitive Skin & Stomach Salmon Formula

Key Features

  • Salmon provides a novel source of protein and omega fatty acids
  • High fiber and live probiotics promote digestive health
  • Does not contain corn, wheat, soy, or peas

Weight Management

Almost 25% of domestic dogs are obese. Obesity significantly increases the risk of several serious diseases. [7] An appropriate diet plays a key role in weight control.


Many Pro Plan formulas are high in energy and may not be suitable for overweight puppies. Purina Pro Plan weight management dog food helps promote weight loss by restricting diet to provide overall nutrition.


These recipes contain 25% less fat than other Purina recipes. A large amount of natural fiber from wheat bran can be used as a prebiotic to optimize nutrient absorption and keep your puppies full.

Our Recommendation: Purina Pro Plan Weight Management Dry Dog Food

Key Features

  • Low fat and caloric content for dogs on restricted diets
  • Prebiotic fibers promote digestive health without excess energy
  • Concentrated antioxidants to support immune health in overweight dogs

Pro Plan Puppy

Puppies need a proper and balanced diet to grow up healthily. Purina Pro Plan Puppy formula uses advanced ingredients to provide precise amounts of essential proteins and nutrients.


The strengthening of calcium and phosphorus helps to stimulate stable bone growth. The lack of these minerals can cause chronic bone diseases in growing dogs, especially large puppies. [8]


The high content of DHA in fish oil plays a vital role in brain development and healthy vision. Pro Plan probiotics and antioxidants help support a youthful immune system.

Our Recommendation: Purina Pro Plan Puppy Chicken & Rice Formula

This Purina Pro Plan puppy food is high in protein and fat to support the healthy development of most growing dogs.

Key Features:

  • Essential amino acids from chicken for muscle development
  • Adequate calcium and phosphorus for bone growth
  • DHA from fish oil promotes healthy brain development

Pro Plan Sport

The Purina Pro Plan Sport formula provides a high-energy diet for active dogs. Sporting dogs often need more calories per day to maintain their lifestyle. [9]


Active puppies also need additional protein to maintain sufficient lean muscle mass. All Purina Pro Plan Sport dog foods use real meat as the first ingredient.

The Exercise Diet can help improve endurance in canine athletes by using high-quality carbohydrate sources to optimize metabolism. The additional glucosamine improves mobility by relieving joint discomfort.

Our Recommendation: Pro Plan Sport Active 26/16 Formula Dog Food

This Pro Plan Sport Active formula contains 26% protein and 16% fat content, providing an ideal energy level for active dogs.

Key Features

  • Lean protein from chicken provides amino acids to maintain muscle mass
  • Glucosamine from fish meal protects stressed joints
  • Enhanced vitamins and antioxidants protect tissue from oxidative stress

Purina Pro Plan Wet Dog Food

The Purina Pro Plan product line also includes several recipes for wet foods for the picky eaters. Available Pro Plan series of canned foods include Focus, Savor, Savory Meals, and Bright Mind.

The Bright Mind formula has the same cognitive health blend as the dry product of the same name. The Pro Plan Focus formula provides specialized nutrition for specific life stages, breeds, and health conditions.


Purina Pro Plan Savor wet food formula is a universal recipe suitable for all types of dogs. In contrast, the Savory Meals product line consists of high-quality recipes in resealable jars. But all these wet dog food recipes provide the same benefits as dry dog ​​food.

Our Recommendation: Purina Pro Plan Savor Beef & Vegetables Canned Dog Food

Key Features

  • High protein content from beef, chicken, and liver
  • Concentrated antioxidants from fruits and vegetables
  • Savory taste ideal for the pickiest eaters 

Purina Pro Plan Ingredient Analysis

Although Purina is known for the affordability of its products, it prioritizes the use of high-quality products in all its dog food formulas. Purina Pro Plan products are premium formulas, using the highest quality ingredients in their recipes.


However, they still have some controversial elements. Most recipes use real meat as the first ingredient. Chicken is the most common source of animal protein in Purina Pro Plan formulas. This meat provides lean protein without too much fat, but it is also a common allergen.

Other sources of animal protein include salmon, beef and lamb. Dogs can digest animal protein more efficiently than plant protein. But some Purina Pro Plan dog foods also use soy flour to increase protein content.


Pro Plan recipes are not grain-free. Most of them contain wheat, corn, and soybeans. Controversial ingredients include corn gluten meal, which can cause allergic reactions.


But if your dog has allergies, he can still eat Purina Pro Plan Sensitive Skin & Stomach dog food. The product line uses a simpler formula to eliminate common allergens.

Some formulas contain poultry by-product flour, but Purina does not use by-products as the main source of protein. Instead, Purina Pro Plan recipes use a meat meal source of glucosamine.


Although fiber is not the main source of energy for dogs, Purina Pro Plan usually contains high-fiber ingredients such as wheat bran. As a prebiotic, fiber can nourish the beneficial bacteria in the dog’s intestines. This reinforces the benefits of Pro Plan’s proprietary live probiotic blend.


The use of artificial preservatives and flavorings is also reduced. These additives can sometimes cause undesirable side effects in sensitive dogs.


Despite some controversial elements, Purina Pro Plan has a high-quality overall composition. Most dogs can safely consume these formula foods. However, you should consult your veterinarian to understand the suitability of specific recipes for dogs with different sensitivities.

Purina Pro Plan Review

Most of the dog owners shared positive experiences in their comments. Many pet owners mentioned that their vet recommended this product line.


Some people have successfully fed various Purina Pro Plan dry dog ​​food formulas for picky eaters.

A review of Purina Pro Plan Complete Essentials Chicken and Rice Recipe says:

“I wanted to make sure my dog was getting the best nutrition I could afford. I decided on Purina Pro Plan and hoped I was doing right by her. She does seem to love it, so it seemed to be working. When I took her to the veterinarian for her first wellness check, the vet asked me what kind of kibble I was feeding her. I told her she was on Purina Pro Plan. My vet was actually HAPPY to hear that.”

Other puppy owners with unique needs will recommend special formulas. Purina Pro Plan provides different recipes for all stages of life and various health problems. Many veterinarians recommend the cognitive health series for puppies with CDS.


Several pet owners noticed that using this formula improves cognitive abilities. One commenter shared:

“I have seen an improvement in my dog’s alertness & activity level. She is sharper, more active, interested in toys, and playing like she was when she was much younger. I highly recommend this food for older dogs & you will see a difference!”

You can read more Purina Pro Plan reviews on Chewy.

Purina Pro Plan Recall

The FDA recalls pet foods that have contamination problems or cause health problems.


Purina is a reputable company and has not recalled any dog ​​food. However, they have a history of recalls for some products.


The following is a list of past recalls of Purina Pro Plan pet products.


March 9, 2016: 10-ounce Beneful wet dog food and Purina Pro Plan Savory Meals due to inadequate vitamins and minerals. [10]


You can see a complete list of all dog food recalls sorted by date here.

Our Verdict

Purina Pro Plan dog food reviews prove that high-quality branded pet food provides excellent professional formulas for dogs with unique needs.


These dry dog ​​food recipes use advanced nutrition and high-quality ingredients to solve specific conditions and overall health issues through the puppy’s diet. Recipes containing grains use real meat as the first ingredient and contain probiotics to support digestion.


Although some controversial ingredients can cause adverse reactions, the specific formula is still suitable for sensitive puppies. And most picky dogs like the taste of this brand of canned dog food.


If you need dog food that is reasonably priced and provides comprehensive nutritional support for a variety of puppies, see your veterinarian right away for Purina Pro Plan dog food.

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Author
Andrei Bratu
Andrei is the owner of Dog Food Camp and manages the team of expert writers on the site. He is passionate about helping dog lovers learn about canine nutrition.

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